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The first link is store.apple.com and will have a yellow background. This is a paid advertisement. That is known as SEM or Search Engine Marketing, paying to get to the top of the rankings. This can be expensive and not be cost effective for many businesses.
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You might need one. It all depends on what you are trying to do. There are hundreds of web applications available out there. Many are designed to be generic so more and more people can use it. So if you have tried different web applications and you are lefting looking for more then most likely you need a custom web application built for you. If you feel you need this schedule a consult with one of our developers today.